Jen Crofton the fearless leader behind one of the best Seattle recruiting firms - BrunswikSt. - was in my Phinney Ridge studio, looking for some new GIBRAN fashion styles to add to her wardrobe.
We struck up a conversation about her rapidly growing recruiting business which is moving into a new phase in it's evolution with expanding offices and employees. Having seen some of my recent Brand Identity work she asked if I would redesign the firm's logo.
Upon a deep dive into the companies ethos and culture - the've been able to achieve their success by building a trustworthy path to connecting people.
I kept coming back to a "bridge" concept and am happy that the final result speaks to the ideals her and her team achieve on a daily basis.