BRANDING
PHOTOGRAPHY
GRAPHIC DESIGN
ART DIRECTION
PACKAGING DESIGN
VIDEO
WEBSITE
Featured PRojECT
ZoneIn
I was trusted by my former teammate and All-Pro linebacker Lofa Tatupu to lead the creative launch of his wellness brand, ZoneIn. From concept to execution, I developed the brand’s visual identity, including the logo and packaging design, and produced the launch video, photography, and website. I also crafted the initial social media content strategy to ensure a cohesive, high-impact rollout that captured the brand’s focus on elite performance and holistic wellness.
ZoneIn Launch Video
Filmed in Montana
Branding
Fashion
GRAPHICS
Video
Illustration
Logos
Websites
Photography
FEATURED PROJECT
THON MAKER BRANDING
I was brought on to lead the branding for NBA player Thon Maker, helping shape his public identity beyond the court. I created a clean, modern logo system that reflected his international presence and personal ethos, and developed a brand foundation designed to grow with him, visually aligning with both his professional image and broader ambitions. This included style guidelines, brand language, and creative direction tailored for use across digital platforms and merchandise.
FEATURED PROJECT
ALTRINCHAM FOOTBALL CLUB CEO & CREATIVE DIRECTOR
As CEO and Creative Director of Altrincham Football Club, I led a full-scale transformation of the club’s identity. Modernizing its visual brand, digital presence, and cultural relevance while preserving its deep-rooted heritage. I oversaw everything from strategic growth initiatives to creative execution, including a complete rebrand, content overhaul, kit design, and social media evolution. Under my leadership, the club redefined how a lower-league football team could connect with fans, sponsors, and a global audience through bold storytelling and a sharp, design-forward approach.
Alty F.C. Kit Launch
FEATURED PROJECT
ADDICTIVE COFFEE
I led the branding and creative execution for Addictive Coffee, crafting a bold identity that matched the brand’s high-energy, high-quality ethos. My work included designing the logo, packaging, and merchandise, as well as building a visually striking, user-friendly website that brought the brand’s voice to life. From typography to tone, every element was built to capture attention and create a lasting impression in a crowded coffee market.
