The Mark Ashley Co Rebrand
Mark and Ashley Michael commissioned me with the task of revitalizing their company logo. The initial design, a result of Mark's amalgamation of various web elements, had run its course and was ready for a transformation. Holding onto the essence of the original concept—depicting Mark as a polar bear leaning on Ashley, the Tree, with both characters warmly embracing a buzzing bee, symbolizing the synergy of their friendship and ideas—I embarked on a journey of enhancement.
Through a careful interplay of imagery and the artful utilization of negative space, I have crafted a new logo that boasts versatility across different scales while eloquently narrating their distinctive story.